For Loan Officers & Agents

Stop buying leads.
Start earning introductions.

HomeRates.ai borrowers have already run their numbers with our AI before they post a scenario. They know the market rate. They know the right questions to ask. When they choose you — it's because your response earned it.

✓ No monthly lead fee✓ Borrower-initiated contact only✓ Pre-educated, intent-verified buyers✓ No Zillow auction

How it works for you

1
Browse anonymous scenarios

Borrowers post their loan details — price range, credit tier, timeline, state — without any personal info. You see real buying intent, not tire-kickers.

2
Respond with your rate and approach

Submit your rate estimate and explain your value. The borrower compares your answer directly against what HomeRates.ai already calculated for them — so accuracy matters.

3
Earn the introduction

If the borrower chooses you, both of you get each other's contact info by email. No middleman, no CRM handoff, no 72-hour delay. Just a warm, mutual intro.

The old model is broken

Zillow / Redfin leads
✕ Pay $300–$1,000+ per lead
✕ Same lead sold to 3–5 competitors
✕ Borrower didn't choose you
✕ Cold contact — they're already annoyed
✕ No context on their situation
✕ Race to the bottom on rate
HomeRates.ai scenarios
✓ Free to respond — always
✓ One intro per scenario — you or nobody
✓ Borrower chose you specifically
✓ Warm intro — they already trust your response
✓ Full scenario context before you even talk
✓ Win on approach, not just price

Built for both sides of the transaction

🏦

Loan Officers

Browse borrower scenarios filtered by state and loan type. Respond with your rate estimate and why you're the right fit. Borrowers compare your quote against our AI benchmark — so accurate, honest responses win.

View LO Scenario Board →
🏡

Real Estate Agents

Borrowers asking about purchase scenarios often need an agent too. Respond to buyer scenarios in your market with your approach and buyer rep fee — upfront transparency is exactly what earns the intro.

View Agent Scenario Board →

What the borrower already knows

Before posting a scenario, every HomeRates.ai borrower has run their numbers through our AI. They know:

◆Today's FRED benchmark rate for their loan type
◆Their estimated PITI at current market rates
◆Whether their DTI works at their price range
◆What questions to ask any lender (from the AI checklist)
◆What a fair rate vs a high rate looks like for their credit tier

Ready to respond to your first scenario?

Create a free account in 60 seconds and start browsing live borrower scenarios. Pro subscription unlocks the LO dashboard, borrower management, and CMA tools.

Free to sign up and browse. Pro plan ($19/mo) unlocks the full LO toolkit. The borrower pays nothing. The only currency is a great answer.

For Loan Officers & Agents — Earn Introductions, Not Leads | HomeRates.ai | HomeRates.ai